Meet The Founder

This brand was born from a story I carried in silence for years.

Throughout my entire childhood, someone I trusted sexually abused me. Like many survivors, I didn’t realize that what was happening to me was not normal. When I later began to understand, I was overwhelmed by several fearsthe fear of not being believed, the fear that speaking up would hurt people I love, and the fear of the consequences of telling the truth.

For years, I carried that silence. I still feel the shame and stigma that many survivors face. That is why this mission is so personal to me.

I started this company because I wanted to turn my story into something bigger than myself. I wanted to create clothing that does more than make a statement; I wanted it to start conversations.

Every item is created with a purpose: to bring awareness to stories that are often forced to remain silent, encourage people to speak up, and remind survivors they are not alone and that YOUR STORY MATTERS.

Our mission goes beyond apparel. We believe in advocacy, bringing awareness and light to a dark topic, healing, and empowering people to share their stories when they are ready. Whether the conversation is about sexual abuse, domestic violence, mental health, or the journey of healing, we want to break the silence and encourage conversations that replace shame with understanding and support.

We are proof that pain and trauma do not have to define you. This can become a purpose. This can become a strength. This can serve as a voice for others.

If you’ve experienced trauma, know this: YOUR STORY MATTERS, YOU MATTER, AND YOU ARE NOT ALONE.

Together we will turn awareness into action, silence into conversation, and pain into power.

Founder of StandUp33 awareness apparel brand promoting awareness and encouraging difficult but necessary conversations.

A Note From the Founder

“My greatest hope is that when someone wears Stand Up 33, they aren’t just wearing a piece of clothing—they’re representing something so much bigger. Every item has the power to spark a conversation, raise awareness, and remind someone their story matters and they are never alone.”

Addison Hoover
Founder, Stand Up 33